Your First 90 Days After Registration

Founders often treat the incorporation certificate as the finish line and then spend months untangling what was skipped. The first ninety days are when good habits are cheapest to build. Here is the order we recommend.

Weeks 1–2: Money and records

• Open the business bank account and route every business payment through it. No mixing with personal accounts.
• Set up accounting software, a chart of accounts and a compliant invoice template — with GSTIN, HSN/SAC codes and correct tax breakup if registered.
• Create a compliance calendar with every GST, TDS, professional tax, ROC and income tax due date.
• Set up business email on your own domain and use it for all vendor and government communication.

Weeks 3–6: Presence

• Launch a focused website: what you do, who it is for, proof, and a clear way to contact you.
• Claim and complete your Google Business Profile — categories, hours, photos, services.
• Settle the basics of your brand: name usage, logo, colours, tone. Consistency matters more than polish at this stage.
• Integrate a payment gateway or UPI so customers can pay you without friction.
• File your trademark application if you have not already.

Weeks 7–12: Rhythm

• Complete your first GST and TDS filings and review what made them hard — fix the process, not the symptom.
• Agree a monthly close: books reconciled, a simple P&L and cash summary reviewed by a fixed date.
• Define three to five KPIs you will watch weekly — leads, conversion, revenue, cash, receivables.
• Write a 90-day marketing plan with a budget and a way to measure cost per lead.
• Hold the first formal review: what is working, what is not, and what the next quarter's priorities are.

Things that go wrong when skipped

• Mixed personal and business spending makes year-end accounting expensive and audits painful.
• Missed nil returns quietly accumulate late fees.
• A domain or Google profile registered by a freelancer becomes impossible to recover when they move on.
• Pricing set without knowing costs leads to a busy business that never makes money.